Strategic Public Relations (SPR) Help
from multiple award-winning consultant, journalist and writer
J A C K J O S E P H P R A T H E R
Important PR Questions and Answers for YOU . . .
1) Can my existing public relations skills be enhanced through Strategic Public Relations (SPR) study and training? Yes! You can better serve your employer or clients by learning new SPR skills.
2) What is SPR compared to traditional PR? The Strategic Public Relations (SPR) professional is pro-active to challenges and opportunites, as well as re-active to direction. The traditional PR practitioner is primarly re-active to direction.
3) What does 'pro-active' mean? The SPR pro (pun intended) will present more original ideas, suggestions and preliminary plans for consideration by an employer or client as a matter of course
. And he or she usually attains status on the management team.
4) How do I begin to learn or hone key SPR tools and techniques? First: take stock of your strengths and weaknesses, then shore up the former and overcome the latter as much as possible. Second: examine PR educational publications available to you at the library and at credible online websites such as this one. Third: spend intense 'creative PR think time'.
5) What areas of expertise are the most important to the PR practitioner? Certainly media relations and publicity are the center-pieces in all of PR. Other key SPR elements include planning and implementation, image-building and reputation enhancement, marketing support and copywriting, research and analysis, crisis-problem management and solutions, advice and counsel, et al. And never understimate the value of solidifying and enhancing your standing and credibility with your client or employer, and within the profession of public ralations: that is how invaluable 'clout' is born.
6) Why consult with Jack J. Prather, and is he accessible and affordable? Jack has a 30-year record of successful consulting within a wide range of industries for incredibly diverse clients (see the bio and services sections). To contact Jack personally, simply e-mail prathergroup@aol.com or call 1-828-697-9547 with your question, or e-mail a brief outline of your PR challenges. There are absolutely no charges or strings attached to the free initial consultation, and all subsequent activities are clearly explained and affordable. (Your success is our success!)
7) Does Jack consult with other Advertising and Public Relations agencies on a freelance basis, either as-needed or by a flexible contract? Jack has a 30-year track record of sucessfully conulting with large, medium and small agencies, defying the norm for the industry. His two PR books are used as reference material in agencies from New Jersey to Virginia to North Carolina.
8) Is Jack the sole practitioner in The Prather Group? The consulting firm consists of Jack and Pamela Prather, with members of the group plucked as needed from highly qualified allied professionals such as graphic artists, photographers, event coordinators, et al.
9) What are Pamela Prather's skill sets? Pam has extensive experience in the non-profit world, is a creative and skilled marketer, and is a former newspaper columnist and the editor of four of Jack's five books. (And she's put up with him for 26 years, capably providing the string for his kite.)
10) How can I order the strategic guidebook "All PR is Local" (ISBN 0972084703)? For easy ordering of the five books by Jack J. Prather, please go online to Amazon.com/books or e-mail prathergroup@aol.com. The 276-page guidebook includes first-hand case histories, proposals and plans, tips and guidelines, insights and advice, and 25 unique custom PR forms.
See 'Services' for how we can help guide your SPR efforts.